In this section of the presentation, participants will explore the key elements of visual persuasion. We’ll be looking at statistics connected to the increasing role that visual influence is playing in our world. We’ll also be looking at the characteristics of persuasive images and video. Finally, we’ll be looking at the process for creating persuasive visual images and/or videos.
In order to explore the characteristics of memorable messages, let's take a quick look at two of the most memorable visual persuasion campaigns in recent memory: The Will it Blend channel on YouTube and the Pouring on the Pounds video created by the New York State Department of Health.
Learn more about the characteristics of memorable messages and visual influence by using the Exploring Memorable Messages handout to evaluate a video created by the Salem Middle School Kiva Club.
Original Image: Save Our Children by rachdian, licensed Creative Commons Attribution.
Using Creative Commons Images and Music
One of the best parts of teaching students about persuasive visual images is that you can also teach students about the importance of using Creative Commons Images. Creative Commons is a new form of copyright that the creators of content—music, images, text—are using to license their images. Creative Commons licenses are designed to encourage others to use content freely in new creations.
Watch the video embedded below to learn more about the logic behind Creative Commons licensing and content.
This video may be more appropriate for teaching students about Copyright and Creative Commons:
So where can you find Creative Commons content?
While there are a ton of different online sources for content that creators are sharing freely, my favorite is Flickr Creative Commons mostly because Flickr is such a popular photo-sharing website that there are almost always dozens -- if not hundreds -- of really good pictures to choose from no matter what topic I'm building a presentation around.
Of course, Flickr is also almost always blocked at schools. That makes Morguefile and WP Clip Art useful. While the collections at Morguefile and WP Clip Art aren't nearly as large -- and the quality of photos isn't nearly as high -- at least they're not blocked by school Internet filters, right?
The Search feature on the Creative Commons website is also incredibly useful simply because it allows users to search for Creative Commons content in several of the most popular online warehouses. While it's not TECHNICALLY a search engine itself, it will automatically send your request for Creative Content to search engines like Google and return results in a new window.
That is a HECK of a lot easier than teaching tweens how to sift through the advanced settings features in search engines looking for the right filters to get content that is available for reuse.
Finally, if your students are using Google Docs to create their presentation, they can ask Google to search for Creative Commons content on the web when inserting images into new slides. That's another advantage to showing students how to use Google Docs when creating a presentation.
Creating Your Own Influential Slide or Video
Learn more about the characteristics of memorable messages and visual influence by creating your own influential PowerPoint slide or video on the changing nature of teaching and learning in the 21st Century. The following documents can help you with planning and publishing your finished product.
Technology Quotes Handout: This document contains a collection of statistics and interesting quotes about teaching and learning in the 21st Century that can serve as content for your PowerPoint or influential video.
Planning a Technology PowerPoint Slide: This document will take you through a step-by-step process for creating an influential PowerPoint slide. Remember, you're working to produce a memorable image like this one, designed by session presenter Bill Ferriter in an attempt to encourage teachers to think about essential skills.
Assembling a Technology PowerPoint Slide: This document will help you with the technical skills necessary for assembling a memorable slide in PowerPoint.
Scoring Your PowerPoint Slide:This document can be used to rate the quality of your final PowerPoint slide.
Planning a Technology Video:This document will take you through a step-by-step process for creating an influential video. Remember, you're working to produce a memorable message like this one, designed by session presenter Bill Ferriter's sixth grade students to advertise their Kiva Club.
Assembling a Technology Video: This document will help you with the technical skills and steps necessary for assembling a memorable video in Animoto. (Note: If you have already created a free Animoto Educator account, you'll be able to create full-length videos. If you're just signing up today, you'll be limited to a 30-second final product like this one.)
Scoring Your Influential Video: This document can be used to rate the quality of your final video.
Rating Influential Slides
As an alternative to creating influential videos or slides, participants can spend time exploring the collection of influential slides being created and shared in the Great Quotes about Learning and Change Flickr pool or exploring the influential slides being created and shared in this collection on session presenter Bill Ferriter's Flickrstream.
While there, find and rate three different slides using this scoring rubric. Then, rank your slides in order from most influential to least influential.
If you finish before your peers, consider bookmarking or downloading a series of slides that you can use in your own work to influence the thinking of your peers.
Digital Kit for Visual Persuasion Project
While you are more than welcome to search for images for your final product in popular Creative Commons warehouses like Flickr Creative Commons or Morguefile, session presenter Bill Ferriter has also assembled a digital kit containing 60 interesting PowerPoint slides that you can pull from as well. Using the images from the digital kit will (1). save you search time and (2). save you formatting time. To access this digital kit, click here---or use the download link found in the embedded Slideshare widget found below.
Session presenter Bill Ferriter put this Animoto presentation together from the digital kit materials he's shared with you. You can use it as a sample of what's possible.
What Will YOU Take Away from These Lessons?
Now that we've worked through our lessons on exploring visual persuasion, it's time to do a bit of reflecting. What lessons did you learn here that you think you'll be able to use in your classroom immediately? Was there anything that made real sense? Is there anything that you’re still struggling to understand? What questions about visual persuasion remain unanswered for you?
In this section of the presentation, I’ll be introducing participants to the key elements of visual persuasion.We’ll be looking at statistics connected to the increasing role that visual influence is playing in our world.We’ll also be looking at the characteristics of persuasive images and video.Finally, we’ll be looking at the process for creating persuasive visual images and/or videos.
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